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Values summarise actions and facts behind an item, across an objective and independent framework of 5 areas of impact: environmental protection, human wellbeing, animal ethics, innovation & technology, consumption & circularity.

There are different levels of validation.
Internationally recognised certifications or third party proof of actions exists to verify the declarations.When a certification or third party proof does not exist, there is a 3-steps validation process that backs up the value.There is evidence of documents, actions or facts. There is also a signed declaration to support you in having transparent information.